Videos are revolutionising the way we communicate, not just in marketing or social platforms, but within organisations themselves.
When executed effectively, internal communication videos offer a dynamic way to share information, inspire teams, and strengthen company culture.
What are internal communication videos?
Internal communication videos are created to share messages within an organisation.
The key difference between videos created for external marketing and internal communication lies in their audience and purpose.
While marketing videos persuade customers to act, internal communication videos are designed to inform, engage, or educate employees.
Their versatility enables organisations to replace lengthy emails or static presentations with visually captivating content that not only informs, but resonates.
Why do they matter?
The human brain processes video content far faster than text and retains information more effectively.
This makes videos a powerful way to ensure employees truly absorb and engage with important messages.
Internal Communications Video Strategy
- Define the Purpose: First, crystallise the objective of your video. Are you sharing an update, delivering training, or celebrating success? By identifying the precise purpose, you’ll keep your content focused and relevant.
- Understand Your Audience: Consider the preferences, needs, and concerns of your employees. Length, tone, and delivery need to align with their expectations. Are they desk-based or field-workers? Tech-savvy or new to digital tools? Tailoring to these nuances ensures stronger engagement.
- Plan Content Structure: Outlining your video content beforehand keeps messages succinct and free from confusion. Include an engaging introduction, an informative core section, and a clear takeaway. Planning also helps ensure key messages are conveyed within an optimal time frame.
- Invest in Quality Production: While casual, mobile-filmed updates can work in informal settings, professionally produced videos boost credibility. High-quality visuals, clear audio, and engaging editing are worth the investment, particularly for leadership messages or long-term resources.
- Leverage Distribution Channels: Determine how employees will access the video. Will it be via email, internal social networks, or intranets? By ensuring accessibility and proper promotion, your audience is more likely to tune in promptly.
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Internal Communication Video Ideas
- Onboarding Welcome Videos: Introduce new hires to the company culture, values, and their team members. This personal touch is far more engaging than a welcome binder or policy sheet.
- Leadership Q&A Sessions: Record leaders answering questions submitted by employees. This format fosters transparency and trust across all levels of the organisation.
- Training and Tutorials: Whether it’s guiding employees through a new software tool or teaching best practices, such training videos save time compared to repeated in-person sessions.
- Celebratory Highlights: Showcase wins like project completions, team achievements, or employee recognition to uplift morale and celebrate success.
- Change Management Updates: During significant organisational changes, clarity is critical. Use videos to communicate what’s changing, why, and how employees are supported in the process.
Internal Communication Video Examples
- Microsoft Teams Onboarding Series: Microsoft often uses video series to onboard new hires, explaining company platforms like Teams. Such tutorials simplify adoption of tools while reducing confusion.
- Leadership Transparency: The CEO of an engineering firm films weekly updates sharing both successes and challenges, making employees feel directly connected to top management.
- Office Fitness Challenges: Imagine an HR team launching a fitness challenge for employees, with a promotional video showcasing participants enjoying workouts. This can foster team bonding across departments.
- Innovation Inspiration: A tech company produces videos spotlighting employees’ innovative projects, sharing how their work contributes to the corporate mission and excites their teams.
- Crisis Responses: During the transition to remote work, many organisations created timely videos explaining policies, resources, and advice – offering reassurance in uncertain times.
Transform the Way You Communicate Internally
The inclusion of video in your internal communication strategy isn’t just a trend; it’s the future of effective employee engagement.
By combining clear intent, strategic planning, and quality execution, videos can make messages resonate far more deeply than text or emails alone.
The bottom line? Internal communication videos are a powerful tool. They don’t just inform; they connect, inspire, and energise teams.
Transform how you communicate – one video at a time.
